Tag Archives: Marketing

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What is Sitecore and Why Should I Use it?

An Introduction to the Customer Experience Platform: Sitecore Before I begin describing what the Sitecore Customer Experience Platform is, let’s talk about the evolution of websites in general and the need for a platform like Sitecore as the foundation of … Continue reading

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Fpweb.net’s Marketing Team is Inbound Bound!

Next stop: Boston, Massachusetts The countdown is over! Today, I am heading to the Inbound conference in Boston, MA (along with my spectacular teammates, Peter and Brianna). At this annual event hosted by HubSpot (a massive Marketing automation, analytics, social media, email, … Continue reading

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Reinventing Conference Swag by Giving Back

It’s time to make swag less about taking and more about giving. If you’ve ever been to a business conference or event that has a handful of vendors itching for your business, you’ve likely run across swag. It’s the giveaways … Continue reading

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Why Marketing is Dipping Into the IT Department’s Budget

or “The CMO Took My Budget,” said every IT Director When I began my career in Marketing, it was exactly what I had pictured, the world of advertising in the simplest of forms – selling print space for a prominent magazine and, every … Continue reading

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Infographics: Why your company needs them

Chances are you’ve seen an infographic. Infographics capture attention. They attract visual and reading learners at the same time, which is almost everyone. So, maybe you’ve been meaning to get some infographics together to explain your own business, but you’re … Continue reading

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IT: Marketing’s Most Valuable Employee

Everyone is Marketing… Every time you wear the shirt. Every time you mention your job. Every time you answer the phone. We all play a critical role in representing our business. So yes, you are on the Marketing Team. …I’m … Continue reading

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The New Face of Fpweb.net

Well, the cat’s out of the bag! (what a weird expression) Over the last month, Fpweb.net has been hard at work creating a brand new face for our company. It’s a careful blend of Metro UI, html5, css3 and microdata sprinkled with … Continue reading

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